Marketing Coaching Services

At Xight Solutions, we’ve enjoyed helping friends we meet at networking events talk through marketing strategies and tactics that are confusing. Here’s just a few of the statements that get these conversations started:

  • I’m overwhelmed and don’t know where to start.

  • I don’t know what to post on social media.

  • I don’t know what to blog about.

  • I don’t understand the difference between a webpage and a blog page.

  • I know what I want to say, but I don’t know how to structure it on my webpage.

  • I want to get people to my website but not sure how to do that.

  • I want to get my business off the ground.

  • I want to get 50 people to come to my event.

  • I need a logo but don’t know where to start.

  • I’m trying to how to learn how to market online but there’s so much out there.

  • I offer these different services and I don’t know how to make them cohesive.

  • My website is a disaster, how do I fix it.

 

 

Why would you want to have a marketing coach? 

If you want to:

  • Get more clients / customers and grow your business

  • Gain confidence in your online marketing and your business

  • Stop feeling overwhelmed and stuck

  • Stop wasting your time trying to learn years of marketing in a few courses or blog posts

  • Have an accountability buddy to ensure you succeed

Marketing coaching helps you to:

  • Understand how online marketing parts work together

  • Create a strategy for online marketing

  • Follow a plan to grow your online presence

  • Ask questions and get answers when you get stuck or need that one-on-one help

 

 

What are marketing coaching services?

Your first coaching call begins with goals and planning.

  • Goals – what are you trying to achieve, by when?

  • Budget / timing – weekly, bi-weekly, monthly

  • Assessment – what’s working, what’s not, where is the fear, uncertainty, doubt?

  • Plan – what needs to be done by when to achieve your goals? Strategy, tactics, optimization or a mix

After the first call you’ll receive a summary of your goals and your plan to meet your unique needs

After your first coaching call, each subsequent call we’ll review:

  • Successes, challenges, opportunities, ideas

  • Q&A –answer questions about homework

  • Review next step in plan – why the step is needed, the results you should expect

  • Explain how to do homework and associated template(s)

  • Accountability – commitment to get work done

 

 

Is marketing coaching right for you?

If you are:

  • Committed to getting results and growing your business

  • Open to learning and respecting the process

  • Ambitious and want to learn and build your confidence with online marketing

  • Convinced that you need online marketing to grow your business

  • Honest and authentic in your communication

Then you’re ready for marketing coaching!

 

 

Why select Xight Solutions for marketing coaching?

All marketing coaching is conducted by Sandy Pretzlaff, our founder. A few highlights of Sandy’s expertise and experience include:

  • 8+ years of marketing experience

  • 24 years of business experience

  • Has worked with startups, small, midsize, and Fortune 500 companies

  • Entrepreneur through-and-through (it’s a family trait!)

  • High energy and passion for entrepreneurs and small businesses

  • Loves to talk about business and generate ideas

  • Easy to talk to, a knack for explaining the complex in easy to understand terms

Learn more about Sandy and her origin story.

 

Marketing Coaching Client Comments

I felt SO GOOD after talking to you!!! I’m going to take action on all of this!
— Shastra
Screen-sharing meetings were very helpful where she allowed me to learn from her one-on-one at my own pace. Sandy’s a natural at training! ... so supportive and patient!
— Mary B.
Now I understand what the pieces of webpage are and how to look at and evaluate a webpage. I just thought I liked it, now I understand why I like from a marketer’s perspective.
— Rose M.
I had the content but didn’t know how to structure it, what you showed me helped me so much!
— Brittani D.
I understand how blogging works now, it was so confusing before.
— Yolanda G.
She’s very good at explaining her ideas and clearing up the confusion around today’s marketing.
— David K.
You understood my business right away; most people struggle to figure out what I’m trying to do.
— Charles J.
You have amazing energy and an obvious passion for marketing.
— Charles G.
I like your approach and how you helped me create curiosity in my prospects.
— Kaneshia M.

 

Marketing coaching topics include:

  • Business formation and setup

  • Services and pricing

  • Competitor analysis 

  • Target (ideal) customers analysis

  • Your unique value 

  • How online marketing works

  • How to use emotion in online marketing

  • How to turn website visitors into customers

  • How to develop your messaging

  • How to find the right keywords for your business

  • Brand strategy

  • Website structure

  • Website funnels

  • How to select a website platform

  • Search engine optimization (SEO)

  • How to write for your website

  • How to plan content

  • Blog post topics 

  • What to post on social media

  • Social media post planning and management

  • How to get people to come to your events

This really is just a partial list. Marketing coaching is designed to meet you where YOU are at, and help you overcome the obstacles that are keeping you from your business success.

 

Marketing Coaching Packages

Our marketing coaching packages are designed to help you at the pace you need. All packages begin with a free 30-min introduction call. All templates and guides are provided at no additional charge. Two packages are available, based on where you are in your business lifecycle: Business Growth OR Startup.


Business Growth Marketing Coaching

Business expansion marketing coaching sessions are for established businesses. You’ve been in business for a few years. You have a website with more than 10 pages, perhaps some blogs. You have a social media presence and/or you’re on review sites.


Business Growth Marketing Coaching - Executive Package

Twelve weekly coaching sessions over 3-months (via Zoom online conferencing). Includes business growth assessment of your online presence OR assessment of one competitor’s online presence (a $300 value).

$3,300 (Save $900 off of single session bookings)

Payment Plan Available: 3 monthly payments of $1,100


Business Growth Marketing Coaching - Three Sessions 

Three one-hour Growth Marketing Coaching sessions (via Zoom online conferencing). Completed within four weeks.

$900 (Save $150 off single session pricing).

Payment Plan Available: 2 monthly payments of $450


Business Growth Marketing Coaching - Two Sessions

Two one-hour Growth Marketing Coaching sessions (via Zoom online conferencing). Completed within four weeks.

$650 (Save $50 off single session pricing).


Business Growth Marketing Coaching - Single Session

Single one-hour Growth Marketing Coaching session (via Zoom online conferencing). $350 / hour.


Startup Marketing Coaching Packages

Startup marketing coaching packages are for entrepreneurs who are just starting out. If you have no online presence, or a small website with 10 or fewer webpages. You have limited social media and review site online presence.


Startup Marketing Coaching - Executive Package

Twelve weekly coaching sessions (3-months). Includes business growth assessment of your online presence OR assessment of one competitor’s online presence (a $300 value).

$2,100 (Save $900 off single session pricing).

Payment Plan Available: 3 monthly payments of $700


Startup Marketing Coaching - Three Sessions

Three one-hour Startup Marketing Coaching sessions (via Zoom online conferencing). Completed within four weeks.

$600 (Save $150 off single session pricing).

Payment Plan Available: 2 monthly payments of $300


Startup Marketing Coaching - Two Sessions

Two one-hour Startup Marketing Coaching sessions (via Zoom online conferencing). Completed within four weeks.

$450 (Save $50 off single session pricing).


Startup Marketing Coaching - Single Session

Single one-hour Startup Marketing Coaching session (via Zoom online conferencing). 

$250 / hour


Need more than coaching? Check out our Custom Marketing Consulting Services.