Get answers to help you get started! Review FAQs about Xight Solutions marketing consulting projects.
Marketing Services Packages
Do I have to buy a full all-in-one website package?
Each of the marketing services packages we offer are personalized to your specific business and needs. We start with a discovery call to understand how far along you are in your brand and your website structure and copy. See our Services page for details on the starting point pricing for our projects.
What if I want a brand, website, AND social media?
You’ve got a marketer’s mindset! Yes! We can help you by combining packages into a personalized Custom Marketing Project. And if you need help with print materials and email marketing, we can add those in too! Contact us for a discovery call and we’ll plan it all out with you.
What if I’m not creative and don’t like marketing?
No problem! First, we make it easy to get started by providing marketing guides on branding, websites, and social media.
We begin all projects by asking lots of questions to get the essence of who you are and what makes you and your business unique.
Then, we’ll work with a creative team to develop a visual brand that will make you feel confident and excited about your brand and all your future marketing projects.
Finally, we’ll pull all the pieces together to launch a brand, website, social media, or custom marketing project that you will feel confident and proud of.
Can I create my own website?
Of course! We can help you along the way! If you want to do the website development, we can help you with your website structure and copy. Or, if you’ve got copy you want to use, we can just do the development for you.
Every marketing project is personalized to meet you where you are! Get started with a discovery call and we can create a plan that fits your goals.
Marketing Budget
What should I budget for a website?
If you’re starting out budget 15-30% of your anticipated first year revenue. If you’re an established company, we recommend 5-10% of your annual revenue (depending on your growth goals).
In either case your marketing budget needs to cover:
One-time /multi-year costs (like brand, website, social media start up, print materials)
Quarterly costs (like social media or email campaigns)
Monthly costs (like marketing technology tools and support costs)
We can walk you through a marketing budget to help you understand these different costs.
Marketing Technology
What website platform should I use?
There are a lot of website platforms out there! GoDaddy, Squarespace, Wix, Weebly, and WordPress are just a few. If you are starting out and what to be able to manage small changes on your website, we recommend Squarespace. We can also offer you a discount off of your first year of website hosting with Squarespace.
If you want a website with some design bells and whistles, or you have a large website with a lot of content or pages, you might consider WordPress. We do not recommend WordPress to our smaller clients who do not have a website developer on staff.
Ready to Get Started?
All Xight Solutions projects are personalized to your needs.
Let's make sure we've got synergy between us.
Get started with a discovery call.
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