Recommended Books

Inspirational, thought-provoking, and empowering: our favorite marketing books! (we’ve also provided an easy link for you to purchase via Amazon*).

 

 

Start with why — Simon sinek

Simon Sinek simplifies differentiation with his famous “Start With Why” book (check out his awesome TEDx talk, “How Great Leaders Inspire Action”).

The Golden Circle is such a simple and powerful concept. We recommend the TEDx talk and book before you begin your marketing strategy work.

influence — Robert Cialdini

Learn about the basics of persuasion, and how to put it to work for you! The simple act of reciprocity hooks right into content marketing.

Learn more about Dr. Cialdini and his work at the Influence At Work website.

 

Youtility — jay baer

If you want to understand content marketing, read this book. Tons of example on how to build relationships and credibility online, and how helping your prospects solve problems creates the value that turns them into customers. To learn more about Jay Bear, check out his website Convince & Convert.

 

The Gifts of Imperfection — Brene Brown

Our first introduction to Brene Brown was her TEDx Talk, “The Power of Vulnerability.” Find the authentic person within yourself, the celebration of imperfections that makes you who you are. You can learn more on Brene Brown’s Website.


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