Inspirational, thought-provoking, and empowering: our favorite marketing books! (we’ve also provided an easy link for you to purchase via Amazon*).
Start with why — Simon sinek
Simon Sinek simplifies differentiation with his famous “Start With Why” book (check out his awesome TEDx talk, “How Great Leaders Inspire Action”).
The Golden Circle is such a simple and powerful concept. We recommend the TEDx talk and book before you begin your marketing strategy work.
influence — Robert Cialdini
Learn about the basics of persuasion, and how to put it to work for you! The simple act of reciprocity hooks right into content marketing.
Learn more about Dr. Cialdini and his work at the Influence At Work website.
Youtility — jay baer
If you want to understand content marketing, read this book. Tons of example on how to build relationships and credibility online, and how helping your prospects solve problems creates the value that turns them into customers. To learn more about Jay Bear, check out his website Convince & Convert.
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