Below are links to the benchmark data used in the Xight Marketing Budget Tool:

“2018 Benchmarks, Budgets, and Trends - North America.” Content Marketing Institute, Content Marketing Institute, MarketingProfs, Brightcove, Sept. 2018,

“B2B Marketing: Where Are the Dollars Going?” EMarketer, EMarketer, 2 Mar. 2015,

Churchill , Neil C, and Virginia L Lewis. “The Five Stages of Small Business Growth.”, Harvard Business Review, 18 Nov. 2015,  

Dainty, Ian. “What Percentage of Revenue Should B2B Companies Spend on Marketing and Sales?” Business 2 Community, Business 2 Community, 4 Jan. 2014,

Fifield, Adam. “5 Tips to Nail Down Your 2016 Digital Marketing Budget.” Business 2 Community, Business 2 Community, 24 Nov. 2015,

“Forrester-B2B-Budget-Allocations-in-2015-Jan2015.” Marketing Charts,

Gadhvi, Sachin, and Wendy Harrington. “Marketing Is a (Buyer) Journey, Not a Destination.”, The CMO Club, IBM, 25 Aug. 2015,

Gendusa, Joy. “How Much Should You Spend on Marketing?” Small Business Marketing Tools, 4 Apr. 2016,

Henley, James, and Matthew Ross. “Product Life Cycle and Industry Life Cycle.” Encyclopedia of Management, Reference for Business,

“How Much Should a Company Spend on Marketing?” ThriveHive, ThriveHive, 22 Dec. 2015,  

“Industry Life Cycle - Encyclopedia - Business Terms.”, Inc.,

Janssen, Thierry. “White Paper The 7 Stages of Business Life Cycle.”, DocPlayer,  

Leone, Chris. “How Much Should You Budget For Marketing in 2019?” How Much Should You Budget For Marketing In 2018?, WebStrategies, 19 Sept. 2018,

Olenski, Steve. “A Practical Guide To Determining Your Perfect Marketing Budget.” Forbes, Forbes Magazine, 21 Dec. 2015,

“Organizational Life Cycle.” Wikipedia, Wikimedia Foundation, 10 Oct. 2018,  

Petch, Neil. “The Five Stages Of Your Business Lifecycle: Which Phase Are You In?” Entrepreneur, Entrepreneur, 29 Feb. 2016,

“Product Lifecycle Stages.” Product Life Cycle Stages, Living Better Media,  

Staff, Investopedia. “Life Cycle.” Investopedia, Investopedia,

“Survey Results Archive.” The CMO Survey, Deloitte, Duke Fuqua, American Marketing Association, Aug. 2018,  

“What Is Business Life Cycle? Definition and Meaning.”,

Zahorsky, Darrell. “The 7 Stages of Starting and Running a Business.” The Balance Small Business, The Balance, 10 Nov. 2018,