Plan and coordinate your marketing tactics to increase success.
Planned and coordinated marketing tactics, based on a defined marketing strategy, result in increased engagement, leads and sales.
Many businesses, large and small, market by the seat-of-their-pants. They react and rush instead of plan, coordinate, execute and measure. This is great for you! You will soon be outperforming and outsmarting your competitors.
In DIY Marketing Strategy you defined the crucial building blocks you need to select and implement your marketing tactics. If you haven’t already completed your DIY Marketing Strategy, go back and finish that work before you begin DIY Marketing Tactics.
What are marketing tactics?
Marketing tactics are all the things you do to generate demand and leads, and to transition prospects to customers. We break online marketing tactics into the following modules: website copy and content, website development, email marketing, and social media.
Marketing tactics results
Confidently putting your marketing tactics in place relies on the building blocks of your marketing strategy. Marketing tactics are the “machine” of your marketing. After completing the DIY Marketing Tactics series you’ll have:
A website structure and funnel that builds trust and transitions prospects to customers
Content and copy that increases engagement and a plan for creating, posting, and promoting your content
Automated email campaigns that keep you in touch with your prospects and customers
Social media automated posts and a plan for regular posts of content
Once your marketing tactics are planned and coordinated, your marketing machine will be humming away, generating leads and sales for your business.
Module One - Website Copy & Content
Learning how to write website copy and content is the focus of module one. You’ll learn how to write for online audiences. We provide step-by-step processes for creating content, including templates for common blogging formulas. We’ll show you how to create a content calendar that you will use to consistently create content for your target customers. Throughout module one, we provide you help online resources to improve your website and content headlines and writing.
Module Two - Website Development
Module two focuses on the development of your website. If you’re just starting your business, we’ll guide you through website hosting and website buidling platforms. The next part of module two will provide you with templates and checklists for creating and launching your website (including SEO guidelines and tips).
Module Three - Email Marketing
Email marketing is a great tactic for building your audience and keeping them engaged with your business. In module three we’ll guide you through email service provider selection and setup. You’ll learn about email drip campaigns and drip campaign formulas for selling your products and services. You’ll get checklists and templates for creating your email campaigns.
Module Four - Social Media
Social media is a must for anyone who wants to grow their business. Yet, with so many platforms, and so many new tools on each platform, it can be overwhelming to know where to start. In module four you’ll learn when, where, and what to post on your social media platforms. We help you select a social media management tool and show you how to schedule your social media posts. You’ll get tips and templates for social media engagement. Finally, we’ll help you find and manage your online presence for associations and review sites.
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