DIY Marketing Strategy
Module Two - Help Prospects Become Customers
Welcome to module two of the DIY Marketing Strategy Program.
Your marketing strategy is the foundation of everything you do to market your company.
Once you’ve completed Module One - Define Your Value, you need to create a strategy for how to bring people to your website, and get them to take the actions you want them to take.
In module two you’ll learn how to help your prospects become customers through your keyword, messaging and content strategies. You’ll learn how to do online research. How to select your keywords and messages, and what to include in your content strategy. Each how-to-guide includes templates you’ll use to capture your research and analysis. We’ll help you turn ideas into a clear, consistent, usable strategy.
Part One - Keyword Strategy
In part one, you will learn about keywords and how people use them to find you through search engines. Our templates will help you capture research on your keywords. We’ll introduce you to great (free) online tools to brainstorm your keywords. Then you’ll categorize and rank your keywords so they’re ready to use in your marketing strategy development (webpage structure) and marketing tactics (content like blogs).
Keyword Strategy How-To-Guide
Part Two - Messaging Strategy
Your messaging is based on your differentiation and the value you create for your customers. Consistent messaging is important to help your prospects become customers. When you define your messaging upfront, it’s very easy to be consistent on your website (webpages and landing pages) and other places you reach people online (ex. social media sites, review sites). Our how-to-guide gives you a step-by-step process to research and generate messaging ideas for your business and your products and services. You’ll get templates that help you synthesize ideas and your differentiation into key messages and a plan for how and where to use your messages.
Messaging Strategy How-To-Guide
Part Three - Content Strategy
The final part of module two is to create a content strategy for your business. Content is the magnet that brings visitors to your website. You’ll learn how to use your target customers and messaging and create a content strategy for each step of the buyer’s journey. A buyer’s journey is how a prospect transitions from awareness of a problem, to finding a solution, and finally choosing a solution. For each of these three steps, our how-to-guide will help you research and generate ideas. Our templates help you define the content you’ll create to transition prospects to customers.
Content Strategy How-To-Guide
In last module of your DIY Marketing Strategy, Module Three - Consistency, you’ll use everything you’ve developed so far to achieve consistency on your website.