DIY Marketing Strategy
Module Three - Consistency
In part three, the last module of your DIY Marketing Strategy, you’ll use everything you’ve developed so far to achieve consistency on your website.
Our how-to-guides help you evaluate your brand (or develop, if you haven’t created your brand yet). Next, you’ll create the structure for your website. Finally, you’ll create the funnel for your target customers. Your funnel guides visitors down a path, like a story, to help build trust and convince them to buy your product or service.
Part One - Brand Strategy
Your brand embodies your company “why,” and the value you create for your customers. It’s your logo and colors and tagline… and much more. It’s your images, your copy, your tone, the feeling you want associated with your company, products and services. We’ll guide you, step-by-step, through an evaluation of your brand. If you’re just starting your company our how-to-guide will help you create your brand. You’ll learn about helpful (and fun) tools online to help you select color palettes, fonts, images and graphics tools that help you represent your brand online. You’ll learn about copy tone and your “online voice.” Don’t miss out on this fun how-to-guide on brand strategy.
Brand Strategy How-To-Guide
Part Two - Website Strategy
Your website structure helps visitors of your website find what they’re looking for. The structure also effects your SEO (how search engines rank you). In this critical part of your marketing strategy you’ll learn how to structure your website, and why your layout is so critical to your online success.
Website Strategy How-To-Guide
Part Three - Funnel Strategy
Think of your funnel as a story with your target customers as the key characters. Your funnel is the journey you will take them on. It transitions visitors through a buyer’s journey to the decision to select your company, products and services to solve their problem. Your funnel is made impacted by your website structure, your content strategy, your differentiators and the value you provide to your customers. You’ll learn how to map your funnel using all these elements. This critical process will make your marketing tactics much easier to implement.
Funnel Strategy How-To-Guide