Data and analysis help you get the most out of your marketing investments.
Marketing is an investment of time and money. Make sure you’re getting the most value from your marketing investment by learning how to optimize your marketing programs.
In DIY Marketing Optimization you’ll learn how to track, test, and improve the marketing tactics you’ve put in place.
What is marketing optimization?
Marketing optimization uses tracking tools to capture data on your marketing tactics. From this data you test and adjust your marketing tactics to improve your results. We break online marketing optimization into the following modules: website optimization, content optimization, email optimization, and social media optimization.
Marketing optimization results
DIY Marketing Optimization helps you get the most out of the time and money you spend on marketing. By gathering data, testing, and adjusting your marketing tactics you’ll ensure that:
Your website is search engine friendly (SEO)
Your website funnel is working to transition prospects to customers
Your content is search engine optimized (SEO) and building trust with your prospects
Your email lists and campaigns are working to build engagement and leads
Your social media is optimized (SMO) with great headings, images and hashtags
With DIY Marketing Optimization you’ll gain the knowledge and tools you need to get the most out of your marketing. And you’ll gain the confidence to continually improve your marketing, improve your results, and grow your business.
Module One - Website Optimization
In module one you’ll learn about search engine optimization (SEO). We give you a step-by-step process to analyze your website and content ranking in online searches. Our checklists and tips show you how to improve your SEO. You’ll learn about website analytics, heat map tools, and A/B testing tools for your website and landing pages.
Module Two - Content Optimization
Module two focuses on your content. We show you how to use website analytics and online tools to evaluate your content, keywords and funnel. You’ll learn what to look for and the adjustments you can make to get the most out of the content on your website.
Module Three - Email Optimization
In module three you’ll learn how to improve your email marketing. We show you how to test your email subject lines, images, and content. You get a step-by-step process to evaluate and improve your email campaigns.
Module Four - Social Media Optimization
Social media optimization (SMO) helps you get more engagement (and results) with your social media campaigns. We’ll show you how to analyze and optimize your social media posts and give you online tools for testing and improving the components of your social media posts.